Insertion

Using our Embedded Marketing Program, we insert your product or service in one or more of our current or future projects.

Embedded marketing, also known as product placement, is a marketing strategy in which a brand's products or services are featured within a series or movie. The goal of embedded marketing is to promote the brand in a subtle and natural way, without appearing as traditional advertising.

With EMP, your brand's product or service is shown in a series or movie to a large audience. The product may be in the background of a scene or used by a character.  This is important because it:

• can influence consumer opinions,

• can reach a broader range of audiences at a lesser cost,

• can generate emotional attachment,

• can improve sales, and

• can boost recognition in local, domestic, or international markets for that product or service.

Which is what you want.

Unlike typical advertising (print, radio or broadcast) where ads are skipped over or ignored, when products are inserted into storylines they’re more effective than traditional ads because:

• they’re better at grabbing attention,

• they can be more cost efficient,

• they can’t be muted or skipped over the way typical ads can be, and

• research shows that they’re highly influential.

In 2021, Research Analyst Sofia Murca authored a report stating that product placement can increase a brand’s awareness 19 – 43%.  Similarly, California marketing agency Hollywood Branded put out a report stating that 57% of viewers purchased a product or service they had seen onscreen.

In an age where it’s possible to subscribe to commercial-free content, having your product or service embedded in that content means it will get seen regardless and without competing products vying for the viewers’ attention.

Why consider our EMP? Look at these numbers from companies (competitors?) who used embedded marketing:

• Sales of Ray-Ban sunglasses surged after appearing in the film RISKY BUSINESS.

• Sales of Aviator sunglasses swelled after appearing in the film TOP GUN.

• Sales of Reeses Pieces soared 65% in three months after they appeared in the movie E.T.

• The fashion brand Missguided saw an overall sales increase of 40% when its garments were featured for an entire season on the show LOVE ISLAND.  Moreover, specific items worn on the show saw a sales boost of 300-500%.

What brands (again…competitors) have employed embedded marketing?

• Heineken in the movie SKYFALL and the series MAD MEN

• Staples, Chili’s and Utz Chips in the series THE OFFICE

• Chrysler in the series BREAKING BAD

• Cheerios in the series GRACE AND FRANKIE and CURB YOUR ENTHUSIASM

• Dell desktops, laptops and monitors in the series OZARK and SUCCESSION

• Zillow, the real estate site, in the series DEAD TO ME, GRACE AND FRANKIE and NEVER HAVE I EVER and the movie CLIFFORD THE BIG RED DOG

• Core Hydration water in the series RIVERDALE, NANCY DREW, BELOW DECK, HOW I MET YOUR FATHER and the movie HE’S ALL THAT

We wish to assist you in succeeding, whether your goal is to establish a brand or expand your business. Contact us today to discuss how the Michigan Film Network’s Embedded Marketing Program can help promote your product or service.